Sahara is the region’s most established agricultural exhibition, connecting generations of growers, suppliers, and innovators. It’s another cornerstone of the Informa Markets portfolio.
category:
Exhibition
services:
Media Buying, Content Creation, Digital Strategy, Photography & Videography
Description & Defining
Modern agriculture is more tech-driven than ever — but the perception is still outdated. We had to reframe the narrative and speak to a new generation of agri-leaders while honoring long-time attendees.
Challenge & Solution
Our approach
We built a campaign that bridged tradition and innovation. Through storytelling, influencer outreach, and fresh content formats, we positioned Sahara as the place where agriculture meets the future.
The result?
A revived brand presence and an exhibition that felt both grounded and forward-looking.
