As Egypt’s largest pharma expo, Pharmaconex connects suppliers, manufacturers, and innovators across the entire pharmaceutical supply chain — and it’s proudly part of the Informa Markets portfolio.
category:
Exhibition
services:
Media Buying, Content Creation, Digital Strategy, Photography & Videography
Description & Defining
Pharma is technical, highly regulated, and incredibly niche. We had to speak to decision-makers without sounding generic — and ensure the show resonated with both local manufacturers and global suppliers.
Challenge & Solution
Our approach
We delivered a full-spectrum strategy: digital campaigns that cut through, sharp content that informed without overwhelming, and video coverage that made the event feel as big as it truly is.
The result?
A confident digital presence and a show that left a lasting impression on every professional who walked through its doors.
