IRC is shaking up how insurance works for people and businesses alike. No waiting. No jargon. No copy-paste policies. Just smart, fast coverage backed by real humans who actually care.
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Description & Defining
With IRC, we weren’t selling policies we were rewriting the insurance playbook. Fast, human, and jargon-free, IRC is what insurance in Egypt should’ve always been. Our job was to make sure the brand’s digital presence felt as clear and confident as their service.
Challenge & Solution
The challenge?
Insurance isn’t exactly known for excitement. We needed to cut through years of fine print and frustration to show that IRC was different and actually on your side.
Our approach
We built a tone of voice that was sharp, simple, and personal. Then we backed it with performance marketing, creative content, and digital strategy that turned leads into loyal customers. The whole funnel, from awareness to quote, became faster and more human — just like IRC.
The result?
A fresh face in a tired industry — and a brand that made insurance feel less like a hassle and more like help.
