As Egypt’s only fire safety exhibition, FIREX Egypt plays a vital role in shaping safety standards. It’s also one of the latest additions to Informa Markets’ growing portfolio in the region.
category:
Exhibition
services:
Media Buying, Content Creation, Digital Strategy, Photography & Videography
Description & Defining
Niche sector, strict regulations, and a specialized audience. We had to build credibility, spark interest, and make safety exciting without losing accuracy.
Challenge & Solution
Our approach
We created precise, value-driven content with a professional tone — backed by strong visuals and geo-targeted media buying. The result was a campaign that positioned FIREX as the go-to platform for fire safety professionals.
The result?
An exhibition that didn’t just inform — it empowered.
