Food and packaging aren’t just industries — they’re ecosystems. FI Africa & ProPak MENA, both part of the Informa Markets family, bring together innovators, producers, and processors across the F&B and packaging value chains.
category:
Exhibition
services:
Media Buying, Content Creation, Digital Strategy, Photography & Videography
Description & Defining
Driving quality leads in a saturated market and engaging two different industries at once — all while making the visitor journey feel seamless, smart, and valuable.
Challenge & Solution
Our approach
We merged digital strategy, content creation, media buying, and on-site coverage into one unified narrative. From pre-show awareness to real-time storytelling during the event, we kept both FI and ProPak buzzing — online and on ground.
The result?
Stronger visibility, targeted engagement, and a show floor full of meaningful connections.
