With over 30 years of legacy, Egypt Energy is North Africa’s leading energy event — and one of Informa Markets’ most established expos in the region.
category:
Exhibition
services:
Media Buying, Content Creation, Digital Strategy, Photography & Videography
Description & Defining
The energy sector is evolving fast. Our goal was to reflect this momentum in the show’s identity, while ensuring each vertical — from power to renewables — felt represented.
Challenge & Solution
Our approach
We re-energized the content direction with bold visuals, insight-led strategy, and a dynamic campaign voice. Everything was built to reflect innovation and spark meaningful conversations.
The result?
A digitally charged event that felt future-focused, relevant, and full of opportunity.
