EFG Holding is a universal financial powerhouse with a portfolio that spans investment banking, non-bank financial services, and fintech — leading transformation across Egypt and the region.
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Description & Defining
Working with EFG Holding meant stepping into the core of one of MENA’s most influential financial institutions. As the parent company of EFG Hermes ONE, our role was bigger than campaigns — it was about managing the voice, value, and digital presence of an entire financial ecosystem.
Challenge & Solution
The challenge?
A company with this scale speaks to investors, regulators, partners, and the public all at once. Our job was to bring consistency, clarity, and authority across every platform, while adapting the tone to each audience.
Our approach
We delivered a multi-layered content and media strategy, positioning EFG Holding as a bold, future-ready player without losing its credibility or legacy. From corporate campaigns to employer branding, every touchpoint reflected the group’s leadership.
