From Launch to Leadership: How Consistency and Adaptability Shaped a Market-Leading App
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Challenge
Solution & Strategic Evolution
Our Solution
ripplemark partnered from day one, leading the app’s initial launch campaign with a performance-first strategy that prioritized installs. As the platform matured, so did our approach — evolving from aggressive acquisition to long-term audience engagement. We adapted the creative, messaging, and funnel strategy to support new features, shifting user mindsets, and increasing financial literacy in the region.
Strategic Evolution
Over three years, we transitioned from download-driven messaging to content strategies built around education, relevance, and timely engagement. As the app’s product offering expanded, our campaign architecture shifted to support product adoption, not just visibility.
Why It Matters
True performance isn’t about short-term wins — it’s about staying relevant. EFG Hermes One is now among the top in user activation and usage metrics in the region, and ripplemark’s role has evolved alongside it. This case proves that consistency doesn’t mean repetition — it means knowing when to pivot, how to communicate change, and how to keep your audience invested.