Dayra Market is an e-commerce platform that makes trusted, affordable electronics accessible to everyone — with quality guarantees and a growing loyal base across Egypt.
category:
Electronics, E Commerce
services:
Media Buying, Content Creation, Digital Strategy, Photography & Videography
Description & Defining
In a market flooded with cheap and questionable electronics, trust was the biggest hurdle. Our job was to build credibility, drive conversions, and create a performance loop that delivered every single day.
Challenge & Solution
Our approach
We took full ownership of Dayra’s digital funnel: from media buying and audience segmentation to ad creatives and product-focused content. Every campaign was tied to real-time insights, optimized for ROI, and built to scale fast.
The result?
Consistent sales growth, high ad performance, and a brand that turned refurbished into reliable — without breaking the bank.
