Big 5 Construct Egypt brings together the biggest names in construction, infrastructure, materials, and machinery under one roof driving national growth and regional collaboration from the ground up.
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Description & Defining
With Big 5 Construct Egypt, we weren’t just promoting an event — we were powering the country’s largest construction and infrastructure platform. As part of dmg events’ global Big 5 series, the stakes were high — and the potential was even higher.
Challenge & Solution
The challenge?
In a sector built on hard facts, we had to deliver impact with clarity. We needed to speak to engineers, contractors, suppliers, and decision-makers without losing creative edge or performance discipline.
Our approach
We crafted a targeted digital strategy fueled by high-performing content, paid media, and platform-specific storytelling. From pre-show buzz to on-site coverage, every asset was designed to convert interest into footfall and leads into deals.
The result?
A digital campaign that matched the scale of the exhibition — strong on reach, sharp on relevance, and built to deliver business.
